Taunya Fagan Bozeman Real Estate Blog: SW Montana Information & Listings: They're Quietly Cutting Into Your Real Estate Market!

They're Quietly Cutting Into Your Real Estate Market!

The Future of United States' Real Estate

My husband predicts that in the next two or so years, companies like Trulia, GetMyHomesValue, HomeGain, Zillow, RealEstate123XYZ, etc., will push themselves to the top of local real estate markets by optimizing their websites for keyword searches in just about every local and/or regional real estate market in the U.S.

Then these major companies, with substantial capital for SEO work, will send the local Realtors--you--Buyer leads for substantial referral fees, which will force you, the Realtor to work harder than you do. Soon, every web-based real estate entity out there will be muscling into your real estate market for a simple, but costly referral fee.

Try a keyword search for "Bozeman real estate," "your city homes," etc. and you may very well see Trulia, and the like come up on the first page.

A quick Google search for "San Diego Real Estate" finds Trulia in the #2 spot on page one; "bozeman homes for sale" finds Trulia in the #1 position on page one; "St. Louis Real Estate" finds Yahoo in the #3 position on page one; "Miami Homes" finds Trulia in the #4 spot on page one; "abilene land for sale" finds Trulia in the #4 position on page one, etc., etc. Realtors will still remain Seller Agents (for now) but we very well may lose a portion of the Buyer Agent commission...

Taunya Fagan PureWest Christie's Montana Real Estate, giving you the advantage...®

406.579.9683     taunya(at)taunyafagan.com

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Comment balloon 5 commentsTaunya Fagan • May 07 2008 03:57PM


Fagan - it will only be quiet for deaf people. for everyone else, it will be loud and clear. good point/good post.
Posted by Peter Nikic (Broad & Bailey Realty LLC) about 10 years ago
Taunya - You are right, I am seeing it already. It is hard to compete against companies with big pockets. Have a great day.
Posted by Pam Joffe (Solaris Realty) about 10 years ago
Troubling...I hadn't thought of it that way.  And we are giving them all our listings to boot. 
Posted by Bo Buchanan (Kettley Realtors) about 10 years ago
Online tools are great (we are using one right now) but nothing beats good service and being recognized in the town you live in.  Some people don't even know that they are ready to buy a home until you have a conversation with them about it.  No online tool will take the place of that :o)
Posted by Cristal Drake, Realtor - Fullerton Real Estate (Prudential California Realty) about 10 years ago

You are right. All the "big guys" are trying to muscle in. The phone rings off the hook every week with someone trying to sell leads. Seems from those who buy the leads that they don't pan out much. So all this means we have to keep working harder to keep up and do work organically. Where are more hours in the days? 

Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) about 10 years ago

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